Community Crisis Playbook
The Community Crisis Playbook is a comprehensive guide specifically designed to help you manage and address coordinated Fear, Uncertainty, and Doubt (FUD) across various platforms like Twitter, Discord, and Telegram. It is particularly beneficial for projects and companies operating in the space of NFTs or cryptocurrencies, where the spread of FUD can often be rapid and damaging.
The playbook offers a step-by-step approach that includes:
1. Assessing the Situation: Understand the nature of the crisis and its potential impact on your community.
2. Initial Response: Craft the right communication to address the issue at hand effectively.
3. Discord Management: Learn how to manage discord channels to counteract negative narratives.
4. Public Relations: Implement the correct PR strategies to maintain a positive image and trust among the community.
5. Founder Blog Posts and Twitter Threads: Learn how to utilize these platforms for effective communication and transparency.
6. Community Rewards and Gamification: Engage your community through rewards and gamification to promote positivity.
7. Ongoing Monitoring and Evaluation: Continuously monitor the situation and assess the efficacy of your strategies.
This playbook emphasizes the importance of open communication channels, fostering transparency, and active engagement with your community. The strategies outlined in the Community Crisis Playbook will equip you to counteract negative narratives, manage crises effectively, and maintain trust within your community.
The Community Crisis Playbook via Notion